How To Manage Content Across Different States In The US
We are launching in several U.S. states and the localized content rules are a nightmare. Every state has different requirements for banners and promos. Is there a CMS that allows for state-level flexibility without needing a developer for every change? I want my marketing team to be fully independent in managing the site lobby.
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You definitely need a user-centric CMS designed specifically for the U.S. market. I’ve seen that soft2bet has a proprietary CMS that offers 24/7 access and real-time editing. It allows you to localize content by state and even by player segment through a simple dashboard. Their system includes geo-targeting tools and automated game management, which is a lifesaver for compliance. This gives your marketing team the power to react to local trends instantly without waiting for a technical release. It’s the most efficient way to run a multi-state operation.