Marketing Management Ramaswamy Namakumari Pdf.zip
Marketing Management by Ramaswamy and Namakumari: A Review
Marketing is a dynamic and evolving field that requires constant adaptation to the changing environment. To succeed in marketing, one needs to understand the concepts, theories, tools and techniques that are relevant to the Indian context as well as the global perspective. This is where the book Marketing Management: Indian Context, Global Perspective by Ramaswamy and Namakumari comes in handy.
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This book is a comprehensive and updated text on marketing management that covers the basics as well as the contemporary topics in marketing. It is written by two eminent professors of marketing who have over three decades of experience in teaching, research and consulting. The book is based on the authors' extensive interaction with students, practitioners and academics in India and abroad.
The book has six parts, each consisting of several chapters that deal with different aspects of marketing management. The first part introduces the fundamentals of marketing, such as the nature, scope, importance and evolution of marketing. The second part discusses the analysis of marketing opportunities, such as the marketing environment, consumer behavior, market segmentation, targeting and positioning. The third part focuses on the development of marketing strategies, such as product, pricing, distribution and promotion decisions. The fourth part covers the implementation and control of marketing programs, such as marketing planning, organizing, budgeting and evaluation. The fifth part explores the emerging issues and challenges in marketing, such as digital marketing, social media marketing, green marketing, rural marketing and international marketing. The sixth part provides some appendices that contain useful information and tools for marketing managers.
The book is rich in examples, cases, exhibits and illustrations that demonstrate how various concepts and techniques are applied in real-life situations. The book also contains several review questions, exercises and projects that test the understanding and application of the concepts learned. The book is written in a simple and lucid language that makes it easy to read and comprehend.
The book is suitable for students of MBA, PGDM, M.Com., BBA and other courses related to marketing management. It is also useful for professionals and practitioners who want to update their knowledge and skills in marketing. The book is available in both print and digital formats. The digital format can be downloaded as a pdf.zip file from various online sources.
Marketing Management: Indian Context, Global Perspective by Ramaswamy and Namakumari is a must-read for anyone who wants to learn about marketing management in a comprehensive and practical way.